Over the weekend, you might have seen a writing-and-money topic trending on Twitter, #PublishingPaidMe, where authors started publicly sharing their advances. Such transparency is long overdue and—in this particular case—is meant to reveal stark differences between what Black and non-Black authors get paid.
Amidst these tweets, I saw a repeated call to action for Black authors: Before you agree to a deal, ask your publisher about their marketing and promotion plans for your book. Ask how they plan to support you. Ask, ask, ask. (Because their support falls short of where it needs to be, and publishers have to be pushed.)
Source: Questions to Ask Your Publisher Before You Sign | Jane Friedman
Many prospective authors think seeking a publisher is passé because they (a) don’t want to go to the trouble, (b) see finding a publisher is a long, hard road, (c) prefer to self-publish their books in order to have “control.”
Most books don’t sell, but they’re more likely to sell with the editing and support a publisher can provide–even a small publisher. To get the best possible publisher/author match, Jane Friedman expects you so ask questions rather than saying “OMG, a publisher responded to my query letter, so the last thing I’m going to do is rock the boat by doing anything to ensure we’re in sync.”
This article is long because you have a lot of questions to ask about publisher responsibilities, book quality, bookstores, marketing, and interacting with readers. The article ends with a “cookie-cutter” example of a marketing plan.
All this is well worth a writer’s consideration before s/he rushes off to Kindle Direct Publishing or Lulu.
–Malcolm
Malcolm R. Campbell is the author of “Conjure Woman’s Cat,” a novel about racism in north Florida in the 1950s.

Bob Dylan released “Mr. Tambourine Man” in March 1965 in his “Bring It All Back Home” album when I was at the last place I wanted to be (college), tied down, I thought, by an ancient canon of learning that was taught and graded in an ancient style of “education” that did not meet my needs nor my temperament. What would have met my needs would have been saying “to tell with all this” and then telling Mr. Tambourine man “I’ll come following you.”
Because of my belief in dreams, I am nothing if not impractical, and heavily influenced–actually under the spell–of these two songs for a lifetime, and while I cannot duplicate the quality of the songs, much less an old-time Troubador, I have always infused their spirit and spell in my work. That is to say, I lead my characters astray and want to hypnotize readers into following them–as Lightfoot says–“While the old guitar rings.”
There are probably fancy applications that will ferret out suspected words and phrases that have been overused. I have no idea what they are, so I use the “find” feature in Word.
One phrase that’s been overused in the novel I’m reading is “If you say so, Sir.”
The autopsy is not yet clear about what killed 46-year-old George Floyd when he was apprehended by police. What is also not clear is why officer Derek Chauvin and his men kept Floyd pinned down on the street for eight minutes rather than putting him in the back of a squad and transporting him to HQ for an arraignment.

Johnny Carson
Now, had we known our favorite vacation spot (Biltmore) was going to announce today that it’s reopening its 8,000-acre estate in Asheville, NC, we might have bought a three-day pass. We’ve been going to Asheville regularly since we were married (if not before). So, we do come outside our house from time to time and go back to places we’ve come to know as comfort places. I did send off to Biltmore for Cardinal’s Crest, our favorite wine from their winery. Fortunately, it arrived today.
We have steak, pork chops, and ribs in the freezer, but seriously during our rainy days, getting out and cleaning up the old Weber grill isn’t very tempting. Don’t laugh: we’ll probably have a squash casserole or beef stew instead. (“Isn’t that just typical of old people,” our Facebook friends are saying.” My response is, “Hell, we ate like this 33 years ago.”)
My ancestors play this Scot’s lament for me on Memorial Day, and though it’s forever a reminder of the country’s loss to the English at the battle of Flodden, in September 1513, I cannot help thinking that after every battle in every war the flower of the nation’s youth will not be coming home.
I’ve heard the liltin at oor yowe-milkin,
In hairst at the shearin, nae youths now are jeerin,
Dule and wae for the order, sent oor lads to the Border
