When a small-press or self-published author announces a new book on Facebook, s/he has a reason for posting information about it. When early reviews come in, there’s an opportunity for more posts. So, too, later on if the book is a finalist or a winner in a competition. Giveaways and book sales also help get the word out.
But once a book is several novels or poetry collections into the past, it becomes more difficult to think of relevant things to say that don’t sound like SPAM.
My publisher, Thomas-Jacob Publishing, has helped fix that problem by creating Facebook cover pictures that display all of an author’s titles. Sometimes the book covers are arranged with an interesting background; sometimes they appear on shelves. These covers can sit at the top of an author’s profile or page for weeks or months, keeping previous titles in the public eye during times when there’s no legitimate news to post about the older titles. Or, as in Melinda Clayton’s cover photo, you can use a quotation from an earlier book.
Here’s the batch for the holidays for Malcolm R. Campbell, Smoky Zeidel, Robert Hays, Sharon Heath, and Melinda Clayton: