Writers often use Twitter and Facebook as part of their so-called media platforms, perhaps a necessary evil and/or a worthwhile publicity/networking part of the business that’s apparently indispensable to everyone who isn’t James Patterson or Alice Hoffman or Dean Koontz. Yet, as I read Damyanti Biswas’ recent post How much Time Do You Spend on #SociaMedia? How is It Affecting You?, I wondered how much social media time as necessary and how much was an addiction.
True, I have unblocked myself from my novels in progress by endlessly scrolling through Twitter and Facebook. Likewise, I’ve done the same thing to break cycles of clinical depression. Yet, I can also say that there are days I got little or nothing none due to some mindless need to keep up with the latest social media stuff more than necessary. Part of being a writer is keeping up with the business, supporting other writers, and learning more about one’s craft by “talking” to other writers and following blogs like Damyanti’s.
Obviously, at some point, too much social media time is too much and it’s getting in the way of the stuff we’re supposed to be doing whether it’s writing or anything else. The easiest thing to do, I think, is to set time limits. We can decide, can’t we, just how long we’ll read bloggers’ posts and Facebook status updates before leaving the Internet for the day and turning to our real work. I’ve known people who kept their TVs on 24/7, tuned into one network news feed or another to make sure they didn’t miss anything. Some folks seem to look at social media the same way. But seriously, what are you going to miss that’s more important than your own career and your family’s needs?
One mistake here, I believe, is assuming that whatever’s happening on Twitter and Facebook is more important than whatever else we might do with our day. It’s almost a phobia, this feeling that our lives will be ruined if an important tweet or post goes by without our knowing about it instantly. Meanwhile, to satisfy the infinite demands of that phobia, our own work is sitting there undone, and at the end of a day of “too much” social media, we feel really down about ourselves pretty much the same way a drunk feels after wasting another day being drunk.
When I worked as a technical writer for large corporations, management would occasionally subject us to time-management courses that showed that a large number of us spent too much time focusing on what wasn’t important. Among other things, we tended to clear low-importance stuff out of our in baskets before working on our primary projects. Now, I see many of us who write doing the same thing with social media. We handle it first and then we finally get around to our major priorities.
As important as social media can be for promoting our work and networking with others, they are not our primary mission. Social media tweets and updates and posts represent what others are doing, not what I’m (supposed to be) doing. I need to remind myself of that from time to time.
Malcolm R. Campbell is the author of “Conjure Woman’s Cat.”