Tag Archives: Promotion

A Few Creative Book Marketing Ideas

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“I was talking with a class that I was teaching this past week about marketing strategies and realized we haven’t had a marketing post in a while. Twitter and Facebook are what I think of as old marketing standbys, but there are other, more creative ways to market. Of course, as the kids say, YMMV (your mileage may vary) with all of them. Below is a summary of what we discussed.”

Source: Creative Book Marketing Ideas – Indies Unlimited

As an author, I like reading posts about book marketing because there’s usually something new to me in each one. Plus, times change, and what worked five years ago may not be quite as effective now. Melinda Clayton is a publisher and a university teacher, so she sees more of what works and what doesn’t work than most of us.

She also includes links to other articles for writers at Indies Unlimited.

–Malcolm

Malcolm R. Campbell is the author of “Conjure Woman’s Cat,” “Eulalie and Washerwoman,” and “Lena.”

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Reminding Readers About Your Previous Books on Facebook

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When a small-press or self-published author announces a new book on Facebook, s/he has a reason for posting information about it. When early reviews come in, there’s an opportunity for more posts. So, too, later on if the book is a finalist or a winner in a competition. Giveaways and book sales also help get the word out.

But once a book is several novels or poetry collections into the past, it becomes more difficult to think of relevant things to say that don’t sound like SPAM.

My publisher, Thomas-Jacob Publishing, has helped fix that problem by creating Facebook cover pictures that display all of an author’s titles. Sometimes the book covers are arranged with an interesting background; sometimes they appear on shelves. These covers can sit at the top of an author’s profile or page for weeks or months, keeping previous titles in the public eye during times when there’s no legitimate news to post about the older titles. Or, as in Melinda Clayton’s cover photo, you can use a quotation from an earlier book.

Here’s the batch for the holidays for Malcolm R. Campbell, Smoky Zeidel, Robert Hays, Sharon Heath, and Melinda Clayton: