Sort of, kind of, maybe, if we’re up for the same award, but usually not.
In fact, if Amazon (or some unbiased guru) tells me that if I like book ABC, I will probably like book XYZ, I’ll probably take a look. Sure, I know Amazon wants me to buy more than I can afford to buy. But, if another author is writing books that Amazon thinks are competing with mine, I will probably want to read them. Why? I write the kinds of books I like to read, so if anyone else is doing it, I want to find their books.
Sometimes I’m surprised. I was looking for magical realism books this morning and found one on Amazon that came from an author I’d never heard of from a publisher I’d never heard of that had almost 4,000 customer reviews. After getting rid of a few initial feelings of jealousy, I wanted to find out how they did this. Usually, 4,000 customer reviews is something you expect for titles by famous writers. So how does somebody “come out of nowhere” and get that kind of response?
Unless one is a very avid magical realism reader and buys every new release, I doubt that my books are competing with this book. I have a feeling that I’m going to read this book. But first, I want to know how 4,000 people found out about it and took the time to post a review. Most people don’t review the books they read, so if 4,000 is a fraction of the book’s total number of readers, wow!
As writers, our first duty is telling stories. After that, the whole business falls into the black hole of marketing and promotion. So, when we see somebody who is successful, we want to know how they did it. We learn from each other, sometimes at conferences and panels and workshops, and sometimes through information on authors’ websites and interviews. Chances are, we will never be able to duplicate another author’s road to success exactly–or even inexactly. What s/he did, is probably so closely linked to who they are, where they are, the hundreds of choices of a lifetime they have made, that there is no way to “become them” and “do what they did.”
Perhaps we’ll learn one tip or a hundred tips. If so, we’re a little better off than we were before!