“I was talking with a class that I was teaching this past week about marketing strategies and realized we haven’t had a marketing post in a while. Twitter and Facebook are what I think of as old marketing standbys, but there are other, more creative ways to market. Of course, as the kids say, YMMV (your mileage may vary) with all of them. Below is a summary of what we discussed.”
Source: Creative Book Marketing Ideas – Indies Unlimited
As an author, I like reading posts about book marketing because there’s usually something new to me in each one. Plus, times change, and what worked five years ago may not be quite as effective now. Melinda Clayton is a publisher and a university teacher, so she sees more of what works and what doesn’t work than most of us.
She also includes links to other articles for writers at Indies Unlimited.
Malcolm R. Campbell is the author of “Conjure Woman’s Cat,” “Eulalie and Washerwoman,” and “Lena.”
“When was the last time you had fun doing book promotion? I know; not my favorite thing, either. However, that was before I discovered Lumen5.com.”
Source: Make Free Book Trailers with Lumen5 – Indies Unlimited
Author Melissa Bowersock provides a handy introduction to Lumen5 that you can use to get started making book trailers for your books. Fortunately, my publisher does this for me. But some of my books are self-published and somehow, I hadn’t heard of this app.
I think book trailers, along with author websites and updated Amazon author’s pages are among the promotional techniques that help indie (the word now means self-published) authors sell books. It’s part of your platform.
P.S. Bad news for Georgia’s independent authors. The Georgia Writers Association has announced that it is no longer accepting self-published books in its annual author of the year competition.
“As you may have heard, Createspace is being absorbed by KDP Print. Many folks expressed interest in finding a different publisher/distributor for their print books. Indies Unlimited has had articles comparing different paperback options and explaining how to move books from CreateSpace IngramSpark, but we haven’t had one yet that shows you how easy it is to publish directly to IngramSpark.”
Source: Publishing on IngramSpark Is Easy ‹ Indies Unlimited ‹ Reader — WordPress.com
This post offers a helpful step-by-step tutorial for uploading your manuscript, including screenshots. If you’re looking for a viable alternative to CreateSpace, this post is well worth checking out. My publisher uses Ingram and I’m happy with the way my books are printed. The option of offering standard bookstore discounts and returnability is a strong point, in my view, for using this platform.
“A series can be great for authors because it can draw in readers and keep them. If they like your first book and its characters, they’re likely to forge ahead and buy more books in the series. This is why there are so many series out there.”
Source: So, You Want to Write a Series? – Indies Unlimited
Very helpful post for authors, beginning with whether there’s one plot that continues throughout all the books or whether a character or a setting remains the same while the plots change.
When done well, a series will make for a continuing use of a great plot or a great protagonist and engage readers for (possibly) many years.
There’s a lot to consider, and R. J. Crayton does a great job with this thorough post.
“I was recently tasked with putting together a publishing workshop for my local library. As I researched and gathered information, I realized everything they needed to know was available right here, on IndiesUnlimited.com.”
via Everything You Need to Self-Publish – Indies Unlimited
As author Melinda Clayton says, there’s a wealth of information stashed under the Knowledge Base and Resource Pages menu selections on the Indies Unlimited main screen. Sometimes I think we become so accustomed to the menu selections on blog-oriented sites, we forget they’re there and miss out on the links and other information they lead to. We read the posts of the day and move on.
Self-publishing can seem like a daunting process when an aspiring writer first decides to take the plunge. In addition to Indies Unlimited, you can find helpful resources on sites such as Poets & Writers, Association of Writers and Writing Programs, Jane Friedman, and Writers Digest.
The information is “out there.” Half the battle is knowing where to look.