“I was talking with a class that I was teaching this past week about marketing strategies and realized we haven’t had a marketing post in a while. Twitter and Facebook are what I think of as old marketing standbys, but there are other, more creative ways to market. Of course, as the kids say, YMMV (your mileage may vary) with all of them. Below is a summary of what we discussed.”
Source: Creative Book Marketing Ideas – Indies Unlimited
As an author, I like reading posts about book marketing because there’s usually something new to me in each one. Plus, times change, and what worked five years ago may not be quite as effective now. Melinda Clayton is a publisher and a university teacher, so she sees more of what works and what doesn’t work than most of us.
She also includes links to other articles for writers at Indies Unlimited.
Malcolm R. Campbell is the author of “Conjure Woman’s Cat,” “Eulalie and Washerwoman,” and “Lena.”
“When was the last time you had fun doing book promotion? I know; not my favorite thing, either. However, that was before I discovered Lumen5.com.”
Source: Make Free Book Trailers with Lumen5 – Indies Unlimited
Author Melissa Bowersock provides a handy introduction to Lumen5 that you can use to get started making book trailers for your books. Fortunately, my publisher does this for me. But some of my books are self-published and somehow, I hadn’t heard of this app.
I think book trailers, along with author websites and updated Amazon author’s pages are among the promotional techniques that help indie (the word now means self-published) authors sell books. It’s part of your platform.
P.S. Bad news for Georgia’s independent authors. The Georgia Writers Association has announced that it is no longer accepting self-published books in its annual author of the year competition.
“Seven years ago, the Evil Mastermind launched Indies Unlimited. Since then, we’ve had over 2.5 MILLION page views, been named as one of Six Great Blogs for Indie Authors in Publishers Weekly, and ranked as one of the top writing-related sites by Alexa.”
Source: Indies Unlimited – Celebrating Independent Authors
Indies Unlimited is the go-to blog for writers learning their craft and then learning how to market their work in competition with the one million self-published books released each year. Since the blog is run by volunteers, it’s obviously a labor of love, though I hate using that hackneyed old phrase to describe their work.
Even if you don’t have time to check the blog every week, a scan through their archive of posts will usually materialize what you’re looking for whenever you have a question or the need for a little inspiration.
I hope Indies Unlimited is going strong seven years from now.
“As you may have heard, Createspace is being absorbed by KDP Print. Many folks expressed interest in finding a different publisher/distributor for their print books. Indies Unlimited has had articles comparing different paperback options and explaining how to move books from CreateSpace IngramSpark, but we haven’t had one yet that shows you how easy it is to publish directly to IngramSpark.”
Source: Publishing on IngramSpark Is Easy ‹ Indies Unlimited ‹ Reader — WordPress.com
This post offers a helpful step-by-step tutorial for uploading your manuscript, including screenshots. If you’re looking for a viable alternative to CreateSpace, this post is well worth checking out. My publisher uses Ingram and I’m happy with the way my books are printed. The option of offering standard bookstore discounts and returnability is a strong point, in my view, for using this platform.
“I heard a rumor that some authors were wondering about the rules regarding quoting reviews of their books. Whether you’re doing this in a tweet, a post on Facebook or your blog, or using the quote as a blurb in an advertisement or on the back cover of a paper book, the same basic rules apply. The considerations fall into two groups: those that are legal issues and those that are more a matter of etiquette.”
Source: Book Reviews: Can You Quote Me on That? – Indies Unlimited
I liked seeing this article because it helps clarify points about quoting and copying that have gotten rather fuzzy with our online world. Most people, including authors, don’t seem to grasp the fact that there are rules and those rules really don’t allow somebody on Facebook (for example) to copy an entire article or poem and then say “infringement not intended.”
That makes about a much sense as busting into a store and claiming “breaking an entering not intended.”
A good review is a godsend, so as authors we really don’t need to step over the line when deciding how to use them or cite them. This article will help keep us out of trouble.
I mentioned in yesterday’s post that we’ll be seeing the fourth Comoran Strike novel from J. k. Rowling this fall. I like the series and will be looking forward to the release.
Here’s some more news for your Monday.
- Viewpoint: The Amazon Algorithm Myth – “A problematic feature of the world in 2018 is that the social networks we have built seem to spread misinformation faster and wider than its more accurate counterpart, and this can lead authors to make decisions counter to their interests. One of the enduring myths surrounds “’The Amazon Algorithm.’” David Gaughran
- Review: We Don’t Eat our Classmates, written and illustrated by Ryan T. Higgins, ages 3-7 – “When a young T. Rex named Penelope starts school, she learns some lessons about her classmates; most importantly, they are not for eating…Fans of macabre, tongue-in-cheek humor (and twist endings!) will enjoy time spent with Penelope.” Kirkus Reviews
- News: Cooking and Sci-Fi Are the Hot Print Segments This Year So Far, by Jim Milliot – “The cooking/entertaining and science fiction categories had the strongest print unit sales gains among the adult categories in the first half of 2018 compared to the first six months of 2017, according to NPD BookScan. On the downside, religion had the largest decline among the adult fiction categories, with units dropping 50%.” Publishers Weekly
- Interview: A Particularly Potent Brew, Sam Hawke with Noah Fram – “I love a good assassin story but I wanted to write the kind of inverse to that: the tale of the spoiled and pampered officials being targeted, rather than the tale of the assassins themselves. What I particularly love about Robin’s books, and what makes them stand out from other assassin romps, is that the poisonings and manipulations performed are never presented in a glorified or glamorous way.” BookPage
- Essay: Reading Raymond Chandler in the age of #MeToo, by Megan Abbott – “And yet, even reading Chandler’s harsher passages, I find myself not turning away but moving closer. Trying to understand something. Am I still entranced? Even as I resist the faintly gendered connotations of the term, its suggestion of female helplessness in the face of male potency, I still feel the pull. What fascinates and compels me most about Chandler in this #MeToo moment are the ways his novels speak to our current climate. Because if you want to understand toxic white masculinity, you could learn a lot by looking at noir.” Slate
- Review: Clock Dance, by Anne Tyler reviewed by Barbara Lipkien Gershenbaum – “”CLOCK DANCE is a riveting and wholesome story of family, relationships, humanity and self-discovery…. [Anne Tyler] is at the top of her writing game in this outstanding novel.” Book Reporter
- News Source: Indie Author Newsbreak, This news feature will offer author, publishing news, and tips every Friday. I found the Amazon Algorithm (item 1) story link here. Should be a good information source from the popular authors’ website. Indies Unlimited
- Quotation: “Go for broke. Always try and do too much. Dispense with safety nets. Take a deep breath before you begin talking. Aim for the stars. Keep grinning. Be bloody-minded. Argue with the world. And never forget that writing is as close as we get to keeping a hold on the thousand and one things–childhood, certainties, cities, doubts, dreams, instants, phrases, parents, loves–that go on slipping , like sand, through our fingers.” – Salman Rushdie
- Interview: Don’t Make Me Pull Over by Richard Ratay, with by Randy Dotinga – “I came up with the idea while on a family vacation. I found myself on a beach chair, looking at my young sons, who were then aged 6 and 8, and I thought about traveling 1970s America at that age with my own parents and siblings. It hit me how profound those experiences really were. They gave me some of my fondest childhood memories, they broadened my horizons in so many ways, and they profoundly shaped my relationships with my parents and my siblings for a lifetime. But I knew little about how the great American road trip experience developed.” Christian Science Monitor
Book Bits is compiled randomly by Malcolm R. Campbell, author of the upcoming novel “Lena” from Thomas-Jacob Publishing. Click on the book title to see the trailer.
“A series can be great for authors because it can draw in readers and keep them. If they like your first book and its characters, they’re likely to forge ahead and buy more books in the series. This is why there are so many series out there.”
Source: So, You Want to Write a Series? – Indies Unlimited
Very helpful post for authors, beginning with whether there’s one plot that continues throughout all the books or whether a character or a setting remains the same while the plots change.
When done well, a series will make for a continuing use of a great plot or a great protagonist and engage readers for (possibly) many years.
There’s a lot to consider, and R. J. Crayton does a great job with this thorough post.