Questions to Ask Your Publisher Before You Sign

Over the weekend, you might have seen a writing-and-money topic trending on Twitter, #PublishingPaidMe, where authors started publicly sharing their advances. Such transparency is long overdue and—in this particular case—is meant to reveal stark differences between what Black and non-Black authors get paid.

Amidst these tweets, I saw a repeated call to action for Black authors: Before you agree to a deal, ask your publisher about their marketing and promotion plans for your book. Ask how they plan to support you. Ask, ask, ask. (Because their support falls short of where it needs to be, and publishers have to be pushed.)

Source: Questions to Ask Your Publisher Before You Sign | Jane Friedman

Many prospective authors think seeking a publisher is passé because they (a) don’t want to go to the trouble, (b) see finding a publisher is a long, hard road, (c) prefer to self-publish their books in order to have “control.”

Most books don’t sell, but they’re more likely to sell with the editing and support a publisher can provide–even a small publisher. To get the best possible publisher/author match, Jane Friedman expects you so ask questions rather than saying “OMG, a publisher responded to my query letter, so the last thing I’m going to do is rock the boat by doing anything to ensure we’re in sync.”

This article is long because you have a lot of questions to ask about publisher responsibilities, book quality, bookstores, marketing, and interacting with readers. The article ends with a “cookie-cutter” example of a marketing plan.

All this is well worth a writer’s consideration before s/he rushes off to Kindle Direct Publishing or Lulu.

–Malcolm

Malcolm R. Campbell is the author of “Conjure Woman’s Cat,” a novel about racism in north Florida in the 1950s.

 

Happy Birthday to Indies Unlimited

“Seven years ago, the Evil Mastermind launched Indies Unlimited. Since then, we’ve had over 2.5 MILLION page views, been named as one of Six Great Blogs for Indie Authors in Publishers Weekly, and ranked as one of the top writing-related sites by Alexa.”

Source: Indies Unlimited – Celebrating Independent Authors

Indies Unlimited is the go-to blog for writers learning their craft and then learning how to market their work in competition with the one million self-published books released each year. Since the blog is run by volunteers, it’s obviously a labor of love, though I hate using that hackneyed old phrase to describe their work.

Even if you don’t have time to check the blog every week, a scan through their archive of posts will usually materialize what you’re looking for whenever you have a question or the need for a little inspiration.

I hope Indies Unlimited is going strong seven years from now.

Malcolm