When the Pulitzers and other prizes are announced, news stories inform us that more people start buying those books. I suppose the same is true for books that become bestsellers even though that appears to happen while the book is en route to the bestseller lists rather than as the immediate response after an award is announced.
Traditionally, I stay away from bestsellers because, while pricing has changed, they usually cost more than I want to pay, so I traditionally have waited for the hardcover and trade paperback editions to run their course and hold out for the mass market paperback edition.
Some people are immune to bestseller lists because they only read genre books rather than “general fiction.” Others scan the lists for authors they’ve enjoyed reading in the past. So the fact that the book is a bestseller isn’t their main concern other than that status creates buzz and makes it more likely to be noticed.
I tend to read all of the books by certain authors (Donna Tartt, Mark Helprin, Pat Conroy, Erin Morgenstern), the latest books in series I’ve gotten hooked on (e.g., Dean Knoontz’ Jane Hawke series), and magical realism books such as those by Alice Hoffman. Otherwise, it often takes me many months to decide on a bestseller from an author I know little about (still haven’t bought Where the Crawdads Sing, but am tempted.)
The bestseller list at the beginning of this post is the NYT listing on Amazon today. See anything you like? American Dirt has gotten mired in controversy. I seldom read anything by J.D. Robb. I may ultimately read the Ann Patchett book if I run low on reading material. Friends’ viewpoints about any of these might influence me except when those friends either (a) read nothing but a genre I don’t like, or (b) read only the most politically correct books of the year.)
My approach to buying what I buy ends up being chaotic with plenty of madness in my “method.” Since I’m always reading a book, I mean daily, I don’t understand people who read one book a year or stopped reading books once they finished their last English course in school.
How do you decide to buy the books you buy?
–Malcolm
Malcolm R. Campbell is the author of “Conjure Woman’s Cat.”
Malcolm's Round Table 
I’d like to think I’m immune to “bestseller” status, but in reality I’m not. If there’s a lot of hype about a book, I’m more likely to buy it. This year, though, I’m making more of an effort to read self-published and indie-published books that don’t have such a bright spotlight but can be just as good.
I would like to read more indie books than I do, but the problem is they are harder to find because the bestsellers and other big-publisher books are getting all the buzz. It’s always nice to find a small-press or self-published book that turns out to be really great