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Housekeeping (after all, it is Saturday)

Since I’m not a fan of housekeeping, I procrastinate on the housekeeping chores that go along with having a website and a blog. On the website, I’m likely to let pages sit for a while without a constant supply of fresh material so that return visitors have something new to read. Here, I’ve uploaded quite a few posts, but didn’t touch the pages that display on the menu across the top of the screen for a long time.

Now, the website is looking better and I have two new pages–replacing two out-of-date pages–that I’ll try to keep current with excerpts and pictures.

My view of websites and blogs is that, other than talking about my books and related subjects, they are all about you rather than all about me. I wrote an article for a magazine for nonprofit organizations in which I said that many of them were missing the boat when they advertised events and exhibits. Like commercial advertising, nonprofit news releases which appeared in the newspaper should be about the reader, that is, showing him/her why the event would be fun, entertaining, and otherwise worthwhile.

Author C. Hope Clark, who sends out a weekly newsletter from her Funds for Writers website said that author newsletters seldom do much good because instead of talking about books and interesting subject matter, they often degenerate into monthly updates about the authors’ kids and pets. That’s not what the readers want to see. As Clark but it, they didn’t subscribe to be a buddy, they subscribed to find out about exciting new releases and, in some cases, book signings and other events the author would be attending. So, I try to use my website to show prospective readers why they might enjoy my books rather than having, say, a page about what my cats are doing.

This blog is a bit more relaxed. Since I’m disorganized, I’m likely to talk about anything here and sometimes it is about what my pets are doing.  Sorry about that, if you’re not a cat person.

At any rate, I hope you enjoy the improving website and the two new pages on this blog. And, if there are certain kinds of posts you want to see more of, let me know in the comments section

–Malcolm

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