Is the blog on your website empty or out of date?
If the answer is “yes,” then why is “blog” a menu selection? I see out of date blogs a lot on writers’ sites, social service organization sites, and environmental group sites every week. Sure, they’re a lot of work even if they’re only updated once a month. Perhaps they were started when writers were less famous and had more time or when volunteer groups happened to have somebody on hand to write a blog who has since left the organization.
When I visit a social service or environmental group and see that the latest post is two or three years old, my first thought is, “Have you people done nothing since that post worth talking about?”
I realize that social service and environmental groups have to be more careful than other bloggers because they don’t have to luxury of posting rants or even reasonable debates because such things are construed as the voice of the organization rather than how the blogger happened to be feeling one day. So, most likely, blog posts have to be approved by upper management–or by the publicity department–and that can be time-consuming. However, I think an out-of-date blog creates about as much damage as any inadvertent post that headquarters may not like.
Much better to remove the “blog” menu selection than to leave it there and have people think you’re lazy and/or have nothing to say.
Writers get busy, especially those who are on the faculty of a college, on the board of one or more writers’ groups, or are charged with organizing writing workshops and conventions. The amusing thing is, many writers proclaim on their web sites that they write daily. That said, how long could it possibly take to add a hundred words to a blog? When a writer’s blog is empty, I feel cheated, especially if they haven’t come out with a new book in a while or been interviewed in a writer’s magazine. “What are you thinking about these days?” I want to ask. An out of date blog makes me think the answer to that question is “nothing.”
It may seem like a little thing, but that empty or abandoned blog on the writer’s or organization’s website is causing a lot more damage than most people realize.