Webinars and Courses that Rip off Writers
The other day, I saw a promotion for an online course that claimed to be filled with secrets for increasing Kindle sales of your books to high, money-making sales numbers. The plan was advertised as being easy to implement and took so little time to keep going that it would free up a lot of the writer’s time for writing and researching future books.
I have no idea what the plan is because in order to find out, one had to sign up for a course costing almost $200. Quite possibly, that could be the best $200 I ever spent. But I’m not willing to risk the money without more details about the plan. Apparently the course is a one-time deal before the webinars are released at a cost of $900 or more.
These prices are exorbitant.
If somebody has a marketing plan that’s really working for them by bringing in money like they’ve never seen before, why must it be sold sight-unseen to the rest of us rather than offering the details in a magazine article or in an appropriately priced Kindle or paperback book?
While this not be the case with the plan I’m thinking of, many no-fail plans require writers to do what they may not want to do: change genres, write shorter books, write faster, be more commercial, have a monetized website, sign-up for third party services that also cost money, attend conventions and participate in panels and book fairs, or other tasks which may not fit some writers’ lifestyles, abilities, and budgets.
My personal opinion is that a webinar is a horrible way for dispensing detailed information because it’s linear. If the information were in a PDF, a Kindle book, or a paperback, one could see large blocks of information, headings and graphics at a glance rather than waiting for the webinar/podcast to get to them. Adding insult to injury, many of these video presentations include guests and that means time is wasted introducing them and chatting with them and adding happy talk throughout the presentation. Even if you love webinars, if they’re not free, then they are more costly than reading a e-book with the same information in it. You may not agree, and that’s fine. I primarily resent the prices.
I subscribe to “Poets & Writers Magazine” and AWP’s “The Writer’s Chronicle” because I want professional advice and tips. “Writers Market” is another alternative as well as local and state writing organizations. Writers are, as many will tell you, not really competing with each other, so sharing techniques at a reasonable price (book/speech/article) rather than doling them out for a giant profits seems to me too be the professional thing to do.
A lot of promotional experts offer free PDF and Kindle files filled with tips in hopes that after reading those, the writer will subscribe for more expensive services. The tips vary in quality and application. They’re great idea generators even if you can’t use all of them. The more expensive services are described in detail so that the author knows what s/he is getting.
I might have just missed out on a money-making secret by turning down the $200 course. On the other hand, I’ve been around long enough to worry about buying a pig in a poke.