Rowling’s Amazon Experience
As the week winds down, and I sit here with a glass of dark red wine contemplating J. K. Rowling’s negative reviews on Amazon, I have come to the conclusion that the wrong people bought The Casual Vacancy and then got mad about it. By the “wrong people,” I mean people who are reading literary fiction who normally stick to commercial fiction and people reading about troubled everyday characters who normally read fast-paced, high-energy page-turners.
As of this moment, The Casual Vacancy has 193 one-star reviews and 125 five star reviews. Who would have thought during the heady days of Harry Potter and midnight book sale parties that a Rowling book would fair so badly in the public eye?
Those who don’t like the book claim it’s dull, that nothing happens, that the people are gloomy low life trash, that they weren’t entertained because there wasn’t any humor in it, that the author’s normal charm was missing, that the characters were petty and had disgusting behavior, and that the story was filled with general dullness and lackluster material.
I don’t agree. Since I’m only 250 pages into the 500-page novel, I can’t write a review yet. So far, the book is a gem that I think may well be viewed as an important novel about small-town life in England long after the Harry Potter series has faded from the public consciousness. I say this even though, as a writer of contemporary fantasy, I’m a fan of the Harry Potter series.
I don’t want to spend the time doing this, but I suspect that some of the reviewers who claimed that the characters in The Casual Vacancy were trashy and disgusting, probably gave five stars to Stieg Larsson’s The Girl With the Dragon Tattoo whose characters were far more violent and disgusting. Why? Most of those reading Larsson’s riveting Millennium Trilogy want a rush of crime, sex and fast-turning pages rather than a book filled with characters who are rather like the Harry Potter’s Dursley family on a very bad day.
If somebody forced me to read the genres and styles I usually avoid, quite possibly I would want revenge. If I had just smoked or drank the wrong stuff, I might take out my frustrations on the authors of some very fine books that just don’t happen to be my cup of tea. But that would be unfair, rather like criticizing a sushi chef for preparing a meal for a person who hates fish.
The book reviewing world feels out of sync to me when people proudly claim they “reviewed” The Casual Vacancy based on the synopsis alone or trashed it in public after reading only a hundred pages then believe what they left on Amazon is a review. No, it was a non-review. Perhaps the wine has loosened my tongue, but I really want to tell such people to shut the hell up.
I’m enjoying the book. It has its own magic and its own truth.