Writers are usually advised to have websites and blogs. There are lots of reasons even though blogs aren’t as popular as they were, say, back in the 1990s when the concept began. Blogs become, so say the experts, part of your platform or presence on the Internet.
Not counting widely known writers, blogs seem almost mandatory for those writing nonfiction because they help establish subject-matter credibility. Such blogs have a built-in niche and tend to draw readers who are interested in beekeeping, home repair, investing, or whatever the author’s subject matter is. If the author is busy, s/he may have announcements of upcoming events related to that niche along with links to his/her articles along with resources links to sites and articles written by others. So the blog becomes another clearinghouse of information and (so the author hopes) will be a way of publicizing the books.
Widely known fiction writers have a built-in audience of readers who are looking for them; they want to know the latest news about new books, presentations, panels, signings, etc. Unknown writers don’t have people looking for them. So, they are often told to blog about the subject-matter and locations of their books more than their books. If they write several posts a week about their books, that’s often considered SPAM. On the other hand, after maintaining this blog for a number of years filled with posts about Montana, Florida, mountains, swamps, hero’s journey, hoodoo, the environment and related subjects that relate to my novels, I can say that after a while, the writer runs out of book-related subject matter to talk about.
And, as far as I can see, there’s little correlation between those who read my posts about hoodoo, for example, and the sales of my books in which the main character is a conjure woman. Of course, most of the people who read this blog aren’t fans of hoodoo and related subjects, so I can’t establish a “hoodoo niche” and write about that all the time. But even if I did, I suspect that readers searching on hoodoo and conjure are looking for how-to more than fiction.
This brings me to the point that some writers make: blogging takes time away from writing the novels one is supposed to be writing. Yes, it does, and while I appreciate all of you who follow this blog greatly, I’m wondering if the blog is “earning its keep.”
J. K. Rowling, Stephen King, and other well-known and wealthy writers can make political comments on Twitter all the time without harming their authors’ reputations. They may lose a few readers, but I’m sure they don’t care. I wrote a political post on this blog yesterday and deleted it today. Why? I guess I wish I hadn’t written it even though writers–among others–are being urged to speak out more and more about political matters. The thing is, politics has become so polarized these days, one can hardly say anything that doesn’t bring down the wrath of the multitudes. Suffice it to say, I’m a political moderate, yet the polarization in venues such as Facebook is so extreme that moderates get beat up by both conservatives and liberals. I don’t see a lot of real dialogue on Facebook. Just a lot of nastiness from people who wouldn’t dare say the things they say at a backyard barbecue or a bar or a party. I don’t think I want to bring that nastiness into this blog even though my political views are just as real as everyone else’s views.
So, What’s Left to Say?
My first thought is “not a lot.” I’ve been blogging for a long time on many platforms over the years. I’ve met a lot of cool people, found interesting discussions, been lured into exciting blogs of others, and had fun shooting off my mouth. But after 25 years of that, I’m not sure I know what I’m doing here on WordPress. As people reach my age (I’m not telling you what it is) they often find they’re out of sync with the world. That is to say, it becomes more and more obvious with each passing year that they are part of the older generation which is variously considered to be: (a) responsible for what’s wrong with the world, (b) out of touch with the major thrusts of culture and popular culture, (c) trapped in the past.
The days are long gone when old people were venerated for their wisdom. (Hell, my generation grew up with the admonition not to trust anyone over 30.) Not that I have any wisdom. When I was a kid, I thought I would know lots of stuff by the time I was a grandfather. Boy, was I fooled!
This is almost goodbye, I think.