Publishers and publicists often ask authors who their readers are. The one thing you’re not supposed to do is pick a famous author’s book and say, “People who liked Fire Ants in the Birdbath will love my book.” That’s usually considered arrogant.
If a writer is a blogger, s/he is often asked about the blog’s demographics. If it has a niche, then how many people stop by every day? If it’s more general, what subjects get the most readers and comments?
My answer to the first question usually includes Floridians and/or those who like fantasy, magical realism, and paranormal short stories and novels. My answer to the second is “I get the most hits on stuff I’m not writing about now.”
Currently, most of my visitors are looking at blogs that focus on conjure. I wrote a lot of these when my novel Conjure Woman’s Cat first came out. I wrote these because authors are advised to blog about themes and subject matter from their novels rather than promoting the novels over and over again.
When I was writing the conjure posts, they didn’t get as many hits as silly posts, satirical posts, occasional rants, or posts about things going on in my life. Now that I’m writing posts about other subjects–some about my life, some about writing and publishing–those are getting very few hits compared with the massive number of hits on the conjure posts.
This means when it comes to blogging, I have no idea who my readers are except for people who know me in “real life” or on Facebook. I suppose I should have called this post “Clueless in Georgia.” I wonder if that title would have attracted people from Georgia. Since I’m clueless, I have no idea.